In spring 1976, in a southern Wisconsin barn located halfway between their homes in Madison and Milwaukee, a pair of visionaries, Dick Burke and Bevil Hogg, set out to make a business of building bikes of extraordinary artistry. Here, in the geographically convenient town of Waterloo, their dream sparked to life. There were five employees on the payroll when the barn doors opened in 1976. Today, Trek's headquarters is a mile up the road from the original barn, in a much larger facility. Although Trek has outgrown the barn, every bike they make is a testament to Trek's founding principles.