For Women, By Women, With Women
When she couldn’t find bikes and gear that fit and performed well for her, Giant Group Chairperson Bonnie Tu knew she wasn’t alone. So she founded Liv, the world’s first comprehensive cycling brand for women, and set out to make the sport more inclusive of women everywhere.
"We’re proud to support a wide range of professional athletes around the world, including our Liv Racing teams. These athletes inform and test our bike designs until each is worthy of a champion.
We put women first. In fact, we invest 100% of our resources into supporting women and creating more opportunities in the sport of cycling. When it comes to our products, we design bikes and gear that optimize fit, performance, and fun on every ride—from the solo work commute to the family weekend adventure, from the technical singletrack to the open road."